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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las [Vegas luxury](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) jets are drawing buyers with their streamlined silhouettes, plush cabins - and increasingly, their use of alternative fuels.<br> |
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<br>Fuel [producers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) and [jetmakers](https://www.bloomberg.com/profile/company/MNELF:US) are keen to showcase novel kinds of aviation fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less glamorous meat waste.<br> |
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<br>Business jet operators, like airlines, have actually bowed to environmental pressure on aviation and devoted to [cutting](https://www.google.com/search?kgmid=/m/0cqd_rb) in half carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that adopting sustainable fuel to [suppress emissions](https://www.businessnews.com.au/Company/Mission-NewEnergy) might make business jets more attractive to ecologically mindful buyers - particularly corporations dealing with concerns over sustainability from investors or green campaign groups.<br> |
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<br>The schedule of less polluting private jets might also spare the [abundant](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) and famous the negative promotion experienced by [Britain's Prince](https://www.bloomberg.com/profile/company/MNELF:US) Harry and his spouse Meghan over a recent private jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based [fuels consist](https://forest500.org/rankings/companies/mission-newenergy-limited) of "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) [manufacturer](https://www.pinterest.com.au/missionnewenergy/) World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 airplane on screen are expected to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>[Private jets](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) account for less than 0.1% of total yearly carbon emissions worldwide, but can give off, usually, as much as 20 times more [carbon emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) per guest mile than jetliners, according to the [London-based](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) private [charter company](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) Victor.<br> |
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<br>Prince Harry has actually safeguarded his periodic use of [private jets](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) to ensure his household's safety, and has actually said that on the unusual events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say incidents such as the furore over his schedule have actually [included fresh](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) challenges for an industry currently making every effort to justify its contribution to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming including making use of private jets are regrettable when you think about that our market has delivered fuel efficiency enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br> thinks increased sustainable fuel usage will help the market make inroads with corporations and wealthy buyers. According to industry data, billionaires only have a 19% organization jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 high-end jet event.<br> |
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<br>Environmentalists and some experts stay [skeptical](https://www.pinterest.com.au/missionnewenergy/) that biojetfuels, [typically combined](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) 50-50 with kerosene, will make a significant influence on public perceptions about luxury travel.<br> |
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<br>"No amount of [Jatropha](https://www.pinterest.com.au/missionnewenergy/) or Brazil-nut fuel can make business jets look eco-friendly," said air travel analyst Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) at its California plant, might expand production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter [companies](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) and experts are likewise seeing more interest from customers who desire to purchase carbon credits to balance out emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a business jet usage study his business recently completed for a Fortune 500 company.<br> |
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<br>"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I think people are ending up being more mindful of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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